An interesting statistic crossed my sight the other day. It
turns out roughly half of all Americans are Facebook users. I have never heard
of any other single media source to achieve such a massive following. The
“Googleplex” no doubt exceeds it on total throughput, but the googleplex is a
thing of distributed and dispersed functions, no single point accessed through
the googleplex really rivals the social media giant. The sum of its’
competitors might rival it from time to time on some specific event, but on a
consistent day to day basis the mechanisms of Facebook are without peer and
without precedent in terms of a single point of social influence.
In the realms of social psychology Facebook is on uncharted
terrain, and the facts of modern history show the terrain it is on is
exceedingly unstable, volatile, in point of fact potentially quite explosive. Many,
many things are now seen that have never been seen before, many things that had
been seen as minor things, perhaps of legitimate concern within their scope but
still minor in comparison to the full society, have been exaggerated to seem of
such importance as to over shadow what is in fact critical to survival.
Call it fifteen years since the onset of the social media
phenomenon, make it four generations of “social media” evolution to arrive at
the modern Facebook and company. Across that same fifteen year run it cannot be
denied that society has crystallized, polarized, and is at this point hanging
over the edge of violent civil war, a war that does not even really have an
ideology associated. On second thoughts? No, war is not the correct word. With
no clear ideology associated what is seen in today’s news can’t really even be
called a war, it’s much closer to a society on the edge of committing suicide.
I do not believe that these two facts are a coincidence of
history, I hold that these two facts are linked, that the rise of the former is
the cause of the latter. The mechanisms of the influence are hardly defined, of
course they are not defined. Even the most casual glance across history
indicates the Social Media are a brand new phenomenon. There has never been a
single point driver to compare to Facebook and company, there has been no time
for the society to actually understand the full consequences of how its’ own
psychology will fare in such an environment of massively interconnected emotional
transfer.
The facts of modern history make it a very, very open
question: Can society remain sane in the face of the exponentially expanded
environment of the social media machines? Will society remain sane, and survive
as human, or will it collapse into history leaving behind only biological
manifestations of the machine intelligence which destroyed it? After six months
of observing the operation of Facebook that is the question I find myself
facing. What is the nature of the dynamic Facebook has introduced into the
human condition, and is it possible for humanity to survive with any fidelity
of self in the mutated emotional environment those mechanisms have created?
No comments:
Post a Comment